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Privacy Policy

Prime Lifestyle Group ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and services.

1. Information We Collect

We collect information you voluntarily provide to us:

• Email address – when you sign up for the Inventory Tracker, Off-Market Alerts, or Silent Auction
• Name – when you complete preference forms or contact us
• Phone number – when you opt into WhatsApp alerts or participate in auctions
• Property preferences – area, budget, property type (to personalise your alerts)
• Bid amounts – if you participate in Silent Auctions (used only for auction administration)

2. How We Use Your Information

We use your information for the following purposes:

• To send you weekly Inventory Tracker emails
• To deliver Off-Market Property Alerts matching your preferences
• To administer Silent Auctions and notify winners
• To respond to your enquiries via the contact form
• To improve our services and understand buyer behaviour
• To share anonymised lead data with agency partners (only with your explicit consent, which we will ask for separately)

3. Legal Basis for Processing (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal data under the following legal bases:

• Consent – You have given clear consent for us to process your data for specific purposes (e.g., receiving alerts)
• Contract – Processing is necessary for a contract you have with us (e.g., auction participation)
• Legitimate interests – We have a legitimate business interest in improving our services and communicating with subscribers

4. Sharing Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers – We use Sender.net for email automation and Carrd for hosting. These providers process data only on our behalf.
• Agency partners – If you participate in a Silent Auction and are a winning bidder, we may share your contact details with the relevant agency partner to facilitate the property transaction. We will always notify you before doing so.
• Legal requirements – If required by law or to protect our legal rights.

5. Data Retention

We retain your personal data for as long as you remain subscribed to our services. You may unsubscribe at any time using the link in any email we send. After unsubscribing, we will delete your personal data within 30 days, except where we are required to retain it for legal or legitimate business purposes.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access – Request a copy of the data we hold about you
• Rectification – Correct inaccurate or incomplete data
• Erasure – Request deletion of your data ("right to be forgotten")
• Restriction – Limit how we use your data
• Portability – Receive your data in a structured, machine-readable format
• Objection – Object to processing based on legitimate interests
• Withdraw consent – Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at hello@primelifestyle.group.

7. Cookies and Tracking

Our website uses essential cookies to function properly (e.g., to remember your form submissions). We do not use tracking cookies for advertising or analytics at this time. If this changes, we will update this policy and seek your consent.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

9. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence, including the United Kingdom and the United States (where our service providers are located). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) where required by GDPR.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice on our website. The "Last updated" date at the top of this policy indicates when it was last revised.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: hello@primelifestyle.group

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Prime Lifestyle Group is a UK registered company. This Privacy Policy complies with the UK GDPR and EU GDPR where applicable.